The business model Xtraice exported through out the world was the reason of this visit. Around 50 international students, who will be studying in Spain for 5 months, learned a lot about the global leaders in the synthetic ice industry.
This activity was part the subject ‘international marketing’. The North American students have learned how important it is to have a good international model of management to obtain a great success.
The highlight of this educational day was that the students skated on the Xtraice ecological rink, which is installed at our main European office. “This rink is amazing. The gliding level is exactly the same as a conventional ice rink”. One of the students told us: “We’ll be back really soon”.
