Xtraice was founded in 2003 when we stepped onto the market to revolutionize synthetic ice rink companies, changing the way people think about the sector. We are the world leader among synthetic ice rink builders and distributors of synthetic ice rinks thanks to a business model based on constant innovation and our versatile team with experience in the ice and entertainment sector.

We focus our efforts on the annual development of a new generation of synthetic ice rinks that offer the best gliding sensation. Our dedication to quality, environmentally-friendly products has been recognized by some of the most prestigious brands around the world. Our synthetic ice is not only number one in terms of quality, its distinguishing characteristics make it the only ecological ice available on the market.

Xtraice CEO, Adrian Ortiz Rivera

CEO
Adrian Ortiz

Director of Finances Xtraice:Ana Murillo

Director of Finances
Ana Murillo

Xtraice Technical Manager, Alberto Sandino

COO
Alberto Sandino

Xtraice Marketing: Reyes González Rodríguez

CMO
Reyes Gonzalez

Engineering Department

Jesús Morales Xtraice

Xtraice Inventory Control

Logistics & Sales Assistant_ Irene Fernandez

Logistics & Sales Assistant

Xtraice in North America (US & Canada):Paul Perez de Guzman

Xtraice in North America

Randy Scharberg_ Sales Export Specialist

Sales Export Specialist

INTERNATIONALIZATION

Thanks to the undeniable success of Xtraice ice rinks, they are currently found in more than 95 countries on the 5 continents and are exported around the world. With more than 2,500 successful references to our name, we have delivered high-performance synthetic ice solutions for everything from international professional sports to world-class entertainment venues: Disney, the NHL’s Detroit Red Wings, Surya Bonaly and the John Hancock Center in Chicago, to name just a few examples.

XTRAICE NORTH AMERICA: Leading the Sustainable Ice Revolution

Xtraice is the premier provider of ecological synthetic ice solutions across North America, redefining the skating experience through innovation and sustainability. With over 20 years of global expertise and a strong, established presence in the United States and Canada, we deliver world-class rinks that perform in any climate, without the energy costs of traditional ice.

Expertise Tailored to Your Vision

Our seasoned North American team provides more than just equipment; we offer strategic consultancy tailored to your specific goals. We pride ourselves on fostering genuine human connections and providing unwavering support from the initial concept to the final installation.

A Legacy of Prestigious Partnerships

Our track record speaks for itself. We have forged enduring partnerships with some of the most demanding and iconic names in the industry:

  • Professional Hockey: Trusted by NHL teams like the Florida Panthers and Detroit Red Wings, and elite players such as Aaron Ekblad and Bobby Butler.
  • World-Class Entertainment: Iconic destinations including Disneyland, Legoland, and Bolder Adventure Park.
  • Retail & Landmarks: Premier locations such as the John Hancock Center in Chicago, Simon Property Group, and the St. Louis Gateway Arch.
  • Hospitality & Public Spaces: Prestigious institutions like The Peninsula Hotel Chicago, Hilton Hotels, and the City of Vernon, TX.
  • Specialized Facilities: Extensive experience with FECs (Family Entertainment Centers), professional hockey training centers, and private entrepreneurs.

Beyond the Ordinary

At Xtraice, we thrive on challenges. Our expertise extends to extraordinary and high-profile bespoke projects that require advanced engineering, specialized logistics, and a level of technical prowess that only a global leader can provide.

Xtraice Rest of the world: Marcus Mens

Xtraice in Rest of World

Xtraice team in Germany

Xtraice in Germany

Xtraice team Spain, Portugal and Latin America

Xtraice in
Spain, Portugal and Latin America

Xtraice team in Japan | Kai Sanematsu

Xtraice in Japan

Xtraice Poland: Artur Wiercinski

Xtraice in Poland

Xtraice team in Italy

Xtraice in Italy

Xtraice France | Romain Bernardet

Xtraice in France

Fran Nogales, Xtraice

Structures department

Xtraice Skates & Sharpening Department

Skates Department

Xtraice Warehouse Manager

Warehouse Manager

Quality Department Xtraice

Carpentry department

Xtraice Technical Department

Technical Department

Maintenance Department

Maintenance department

Jose Luis Ortiz | Xtraice

Accessories  department

AWARDS

Xtraice has been recognized with numerous awards and international certifications from multiple institutions around the world.

AJE

Alas

Caixa Emprendedor XXI

DHL Atlas Export

Emprendedores XXI

GAIA Award

IAAPA

Innovación en las Pymes

TÜV ISO 9001-14001

Premio Andalucía Joven

Andalucía Management 2016 a la “Responsabilidad social”

Salon des Maires

Joven Empresario (AJE)

PNJE

DEAL Show