In 10 years there will be no more synthetic ice or ecological ice, there will be Xtraice ice.<\/strong> Most professional hockey rinks will use our ice and I hope the NHL changes its name to Xtraice League.<\/span><\/p>\n

 <\/p>\n

We are experiencing an unprecedented situation, with a health crisis that has shaken previously untouchable sectors. How has it affected Xtraice and the ice rink sector?
\n<\/b><\/h5>\n

This moment is of great uncertainty for almost all markets. For Xtraice, in the short term it has served to awaken the domestic market. In the medium term (this Christmas) I am convinced that economically we will be doing quite well due to several factors: municipalities and town halls will need to spend their annual events budget to keep their cooped up citizens happy as well as invest money to grow the economy…. in some markets they have banned frozen ice because it emits vapors that are unknown whether or not they contribute to extend COVID-19.<\/span><\/p>\n

Xtraice was prepared for teleworking almost from birth, since the average age of the staff is very low and we are all used to new technologies. Furthermore, we all had technology (laptops, cloud programs …) to be able to work from anywhere, whenever we wanted.<\/span><\/p>\n

On the negative side, culture, values, synergies…. are fundamental elements in the life of the company and are the most difficult to share electronically. For this reason, I hope that we return to the office in September without any impediment.<\/span><\/p>\n

<\/div>\n

 <\/p>\n

What is the daily life of the CEO of Xtraice?
\n<\/b><\/h5>\n

I am a person with many defects and a few virtues. Among them, I try to be as organized as possible because otherwise I would go crazy and forget more than half of the things I have to do. Even so, almost every day something interrupts my plans and I have to restructure my agenda.<\/span><\/p>\n

I usually wake up early (many would say “very early”) to do some sports and start the day “with the batteries on.” Later in the office (now at home) I continue with the weekly plan that I usually establish on Sunday night. Among the activities of this plan there is everything and it can be summarized in 5 points:<\/span><\/p>\n

– Plan team objectives<\/span><\/p>\n

– Coordinate the different departments<\/span><\/p>\n

– Lead the people in my closest team<\/span><\/p>\n

– Control activities and results<\/span><\/p>\n

– Relationship with banks and investors<\/span>[\/vc_column_text][\/vc_column][vc_column][\/vc_column][\/vc_row]<\/li>\n<\/ul>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column width=”1\/4″][vc_single_image image=”66462″ alignment=”center” style=”vc_box_outline_circle_2″][vc_custom_heading text=”Skating with Adri\u00e1n Ortiz, CEO OF XTRAICE” font_container=”tag:h4|text_align:center”][vc_column_text]Adri\u00e1n Ortiz\u00a0is the face of Xtraice. An entrepreneur from birth, Ortiz has under his belt the creation of more than 15 companies. He has a degree in Business Administration and Management, with an MBA to his credit, and speaks 3 languages \u200b\u200bat negotiation…<\/p>\n","protected":false},"author":2,"featured_media":66483,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[91],"tags":[],"yoast_head":"\n